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Assortment Analysis · March 2026
Athleisure Assortment
Athleisure Assortment
Dashboard
Comprehensive product assortment analysis across Lululemon, Vuori, and Alo Yoga. Toggle Nike for competitive comparison — doing so automatically scopes all brands to Nike-comparable categories (excluding Shoes, Accessories & Swimwear). For additional information, contact dlimberopoulos@alvarezandmarsal.com.
Category Taxonomy Reference
▼| Level | Field | Description | Examples |
|---|---|---|---|
| 1 | Category 1 | Top-level gender/department split | Womens Clothing, Mens Clothing, Accessories |
| 2 | Category 2 | Product type / functional group | Tops, Bottoms, Full body, Shoes, Bags, Underwear, Equipment, Worn Accessories |
| 3 | Category 3 | Specific sub-category | Leggings, Joggers, Sports Bras, Hoodies, Backpacks, Yoga Mats, etc. |
| — | Distinct Product | Unique style (1 per product name). Sum of Distinct Product Count flag. | Align High-Rise Pant = 1 product regardless of color count |
| — | Color Combination (CC) | Total SKU-level count from SKU COUNT2. One product in multiple colors = multiple CCs. | Align Pant in 5 colors = 5 CCs |
| — | Price Band | $25 increments for current selling price | 0-25, 26-50, 51-75, ... 500+ |
| — | MSRP Price Band | $25 increments for original / MSRP price | Same bands as Price Band |
| — | Discount Tier | Markdown depth bucket (among items on sale) | 0-10%, 11-20%, 21-30%, ... 71-80% |
Brand Filter
01
Price Architecture
MSRP vs Current Price (Box Plot)
Paired box plots comparing original MSRP to current selling price by brand
Price Tier Distribution
CC distribution across $25 price bands
02
Assortment Breadth & Depth
Distinct Products & CCs by Brand
Grouped bar: unique products vs total color combinations
CCs per Distinct Product
Average color depth per product by brand
Sub-Category Breadth
Unique Cat 3 sub-categories per brand
03
Discounting & Promo
Sale vs Full Price Mix
Percentage of CCs currently on sale by brand
Discount Tier Distribution
% of each brand's sale CCs within each discount tier
Average Discount by Brand & Category
Avg markdown % by category among items on sale
04
Category Mix & Structure
Category 1 Mix by Brand
Womens vs Mens vs Accessories as % of CCs
Category Sunburst by Brand
Concentric rings: Cat 1 (inner) → Cat 2 → Cat 3 (outer). Hover for details.
Sub-Categories by CC Count
Cat 3 sub-categories ranked by CC count across brands
Price vs Assortment Landscape
Bubble: avg price (x) vs CC count (y) by Cat 2, sized by CCs